Physiologic Effects of Insulin :: essays research papers

Stand on a streetcorner and ask people if they know what insulin is, and many will reply, "Doesn't it have something to do with blood sugar?" Indeed, that is correct, but such a response is a bit like saying "Mozart? Wasn't he some kind of a musician?" Insulin is a key player in the control of intermediary metabolism. It has profound effects on both carbohydrate and lipid metabolism, and significant influences on protein and mineral metabolism. Consequently, derangements in insulin signalling have widespread and devastating effects on many organs and tissues. The Insulin Receptor and Mechanism of Action Like the receptors for other protein hormones, the receptor for insulin is embedded in the plasma membrane. The insulin receptor is composed of two alpha subunits and two beta subunits linked by disulfide bonds. The alpha chains are entirely extracellular and house insulin binding domains, while the linked beta chains penetrate through the plasma membrane. The insulin receptor is a tyrosine kinase. In other words, it functions as an enzyme that transfers phosphate groups from ATP to tyrosine residues on intracellular target proteins. Binding of insulin to the alpha subunits causes the beta subunits to phosphorylate themselves (autophosphorylation), thus activating the catalytic activity of the receptor. The activated receptor then phosphorylates a number of intracellular proteins, which in turn alters their activity, thereby generating a biological response. Several intracellular proteins have been identified as phosphorylation substrates for the insulin receptor, the best-studied of which is insulin receptor substrate 1 or IRS-1. When IRS-1 is activated by phosphorylation, a lot of things happen. Among other things, IRS-1 serves as a type of docking center for recruitment and activation of other enzymes that ultimately mediate insulin's effects. A more detailed look at these processes is presented in the section on Insulin Signal Transduction. Insulin and Carbohydrate Metabolism Glucose is liberated from dietary carbohydrate such as starch or sucrose by hydrolysis within the small intestine, and is then absorbed into the blood. Elevated concentrations of glucose in blood stimulate release of insulin, and insulin acts on cells thoughout the body to stimulate uptake, utilization and storage of glucose. The effects of insulin on glucose metabolism vary depending on the target tissue. Two important effects are: Insulin facilitates entry of glucose into muscle, adipose and several other tissues. The only mechanism by which cells can take up glucose is by facilitated diffusion through a family of hexose transporters. In many tissues - muscle being a prime example - the major transporter used for uptake of glucose (called GLUT4) is made available in the plasma membrane through the action of insulin.

Common Wealth Games

After having organized the Asiad Games successfully in 1982 at Delhi, India has been fortunate enough to be honoured by Commonwealth Games Federation to perform the duties of a host nation to the 19th edition of Commonwealth Games scheduled to be inaugurated on October 3, 2010 at Jawahar Lal Nehru Stadium. The Grand Gala opening ceremony was two-and-half hours duration which was a must-see event for sports lovers all over the world. Initially, these games were organized in different names.From 1930 to 1950, they were known as British Empire Games. From 1954 to 1966 the games were styled as British Empire and Commonwealth Games. From 1970 to 1974 the games were called British Commonwealth Games and finally from 1978, these games were re-christened as Commonwealth Games. Since then no change has taken place in the nomenclature. The Commonwealth Games are entirely based on Modern Olympic Games pattern. They are conducted and organized regularly after every four years interval.All rules regulations of Modern Olympic Games apply to Commonwealth Games in letter and spirit. The difference between Olympic Games and Commonwealth Games is that while Olympic Games covers 27 disciplines of competitive sports, Commonwealth Games organisation is holding competition only in 17 sports disciplines. Therefore, Commonwealth Games can justifiably be termed as â€Å"Mini Olympics†. Almost 10,000 sportspersons, including coaches and officials from 71 Commonwealth nations, would be in the fray to vie for supremacy in skills, speed, strength and stamina.As expected, Australia, Britain and Canada with their biggest contingents of sportspersons would most likely be dominating the present event, but India – the host nation – would not be lagging far behind. India’s prospects at the Games are certainly bright. The host nation is expected to win medals in the following disciplines. Archery and wrestling have been most popular pastime for the population of ancien t civilisations of India, Greece and Egypt. These countries have traditionally been producing good archers and wrestlers.Indian archers have very recently won a gold medal in Archery’s ‘Recurve’ event at Shanghai. The Recurve team of India consisting of Rahul Bannerji, Jayant Taluqedar and Tarun Deep defeated Japan’s Archery team. India’s superiority is fully established in this event and is expected to win at least one gold medal in the discipline. India has had a glamorous past in wrestling too. The country’s famous wrestler, Gama, better known as Rusteme-e-Zama, is said to have participated in London’s unofficial world wrestling Championship in 1930 where he defeated the reigning world champion Czevasko of Russia.Maintaining the glorious tradition in wrestling, Sudhir Kumar, the present Gama of India, defeated another Russian wrestler in Russia very recently. Besides Sudhir Kumar, there are other wrestlers like Yogeshwer Dutt, Anil Kumar and others who can bring laurels to the country in different weight categories. Chances are galore for India to win several medals in this sport. In boxing event also, India has a good opportunity to win more than one gold medal, besides several silver and bronze medals.India’s star Boxers are Vijendra Singh, Akhil Kumar, Nanao, Chhote Lal Yadav and Surronjay Singh, who would be definite winners of medals in this sport. Last, but not the least, one must not forget Mary Kom, the mercurial boxer who has won world title for the fifth time. After boxing, shooting is another discipline of sports in which Abhinay Bindra of India has excelled by winning gold medal in 2008 Beijing Olympics. Besides Abhinay Bindra, there are Manav Jeet Sidhhu, Gagan Narang and Tejasvi Sawant who are expected to perform well and add to the tally of medals.In badminton event the famous Saina Nehwal would be leading the campaign from the front along with Chetan Anand and mixed double pair of Jwala Gutta and Diju to win a gold, silver and bronze medals at Delhi Commonwealth Games. In lawn tennis, India has good chance of winning several medals. There is a renowned doubles pair of Leander Paise and Mahesh Bhupati who are expected to be winners in their event. Sania Mirza is also peaking at the right time to find herself at the podium of victory.Weight lifting is a tough discipline of sports in which India has excelled in the    past. Frontal campaign would be led by VS Rao, Monika Devi, Ravi Kumar and Sonu Chunnu who are expected to win many medals in this sports event. After the disastrous display of hockey at the last World Cup Championship at Delhi, India’s Hockey team, led by a Enterprising captain namely Raj Pal Singh, is said to have been rejuvenated if the recent international exposure is any indication.India has a good opportunity to salvage its lost prestige at Delhi. On record India’s hockey team appears to be the third best team in present competition , but there are two strong opponents against India- one is Australian hockey team-the current World Champion and other is England’s Hockey team –   the European Champion. If India can defeat these teams, it is likely to win a gold medal. Last, but not the least, is the athletics event.Athletics is said to be the mother of all games in sports, but strangely enough, the present youth of the country is not attracted towards athletics and therefore it is the most neglected discipline in the country. Still there is a hope to win some medals also in this discipline. All in all, Indian sportspersons must take full advantage of the home grounds. I am sure the Indian sports lovers will try their level best to inspire the sportspersons to highest pitch so that they can garner more than 120 medals, surpassing the previous Indian achievement at Commonwealth Games.It is really disheartening to note that star athletes of the world like Usain Bolt, Olympic and World Champion in 100 and 200 mtrs dash, Asafa Powell, former World Champion of 100mtr sprint and Shelley Ann-Fraser- the women 100 mtr Olympic Champion (All Jamicans) have decided to skip the present Commonwealth Games. Their absence would definitely dampen the spirit of sports lovers of the country. India’s organizational skill is at stake. If we prove our mettle by organising the event successfully and flawlessly the current Common Wealth Games at Delhi, India can legitimately and honourably claim to host the future Olympics at Delhi.

Qualifications for Philippine President - 1516 Words

En11- E26 Final Paper March 18, 2013 Time to Change For the past twenty-six years, the people of the Philippines have been observing the rules drafted by 50 members of Constitution Commission assigned by former president Corazon Aquino. Some laws have been changed, and some laws have been added, but almost everything remains the same. One of the laws which have not been changed is the law that states the qualifications for president. For the past four Presidential elections, the Commissions on Elections used the 1987 Constitution of the Republic of the Philippines to evaluate the candidates for presidency. In the 1987 Constitution, Article 7 Sections 4 and 5 state the qualifications for president. First, one must be a natural-born citizen†¦show more content†¦All of the said qualifications benefit the country and Filipino citizens, but these qualifications are too broad and in effect, there had been a large number of Filipino citizens who file for candidacy every Presidential election. Many of those people file d for candidacy just because they can, and they’re qualified. Imagine, a person who to is a natural-born citizen, registered voter, able to read and write, at least forty years of age, at least ten years in the country, and he or she has not yet been elected as president or served as president for more than four years, is already qualified for the position of president. And how many of those are there in the Philippines? Looking at the set of presidential qualifications, more than half of the Philippines’ population is qualified for presidency. The large number of candidates in an election makes it hard for voters to evaluate each and vote for the right candidate. With the current qualifications for presidency, voters do not only deal with a lot of names during campaign period and Election Day, but they also have to deal with nuisance candidates, who are either not on their sound mind or those who have no capabilities in campaigning or even running the country’s government. The nuisance candidates added to the large number of people who filed for candidacy create confusion among the voters and theyShow MoreRelated3 Branches of Government in the Philippines1738 Words   |  7 Pages BRANCHES OF GOVERNMENT OFFICE (Philippines) EXECUTIVE LEGISLATIVE JUDICIARY a. Composition President (1) Vice President (1) Cabinet Members Senators (24) House of Representatives (250) Partylists Supreme Court (1 Chief Justice; 14 Assoc. Justice) Inferior Court b. Qualifications President/ Vice President †¢ Natural-born citizen †¢ Registered voter †¢ Able to read and write †¢ At least 40 years old on the day of election †¢ Resident of the Philippines for at least 10 years immediately precedingRead MoreThe Constitution of the Philippines1557 Words   |  7 Pagesï » ¿The Constitution of the Philippines (Filipino: Saligang Batas ng Pilipinas), Popularly known as the 1987 Constitution, is the constitution or the supreme law of the Republic of the Philippines. It was enacted in 1987, during the administration of President Corazon C. Aquino.[1] Philippine constitutional law experts recognize three other previous constitutions as having effectively governed the country — the 1935Commonwealth Constitution, the 1973 Constitution, and the 1986 Freedom ConstitutionRead MoreGovernment Problems in the Philippines1499 Words   |  6 Pagesnatural – born citizens of the Philippines and, at the time of their appointment, at least thirty- five years of age, holders of a college degree, and must not have been candidates for any elective position in the immediately preceding elections. However, a majority thereof, including the chairman, shall be member of the Philippine bar who have been engaged in the practice of law for at least ten years. 2. The chairman and the commissioners shall be appointed by the president with th consent of the commissionRead MoreElectoral System in the Philippines1370 Words   |  6 Pagesinstrument of rule legitimation ii. A guide to political strategy iii. An agent of political socialization and integration Overall, an election is a structural opportunity for those in power and those who are not to influence each other Qualifications and Disqualifications for Suffrage: A. Citizenship: immigrants, residents or transients usually are not allowed to vote; both natural-born and naturalized citizens have the right to vote B. Age: 18-21 is the minimum voting age in most states Read MoreIs There a Philippine Public Administration?1219 Words   |  5 PagesIs there a Philippine Public Administration? The author did not deny the fact that there is a Philippine Public Administration. He, instead, described what kind of Public Administration the Philippines had. It was stated that the public administration of a country is shaped by three major institutions: education, politics and government. The author describes education in the Philippines as poor especially in the areas of science,and History. I have seen so many interviews by fellow Filipinos andRead MoreSocial Justice Society (Sjs), Petitioner, vs. Dangerous Drugs Board and Philippine Drug Enforcement Agency (Pdea), Respondents. Facts: in Its Petition for Prohibition Under Rule 65, Petitioner Social Justice Society (Sjs)1441 Words   |  6 PagesEN BAEN BANC [G.R. No. 157870, November 03, 2008] SOCIAL JUSTICE SOCIETY (SJS), PETITIONER, VS. DANGEROUS DRUGS BOARD AND PHILIPPINE DRUG ENFORCEMENT AGENCY (PDEA), RESPONDENTS. Facts: In its Petition for Prohibition under Rule 65, petitioner Social Justice Society (SJS), a registered political party, seeks to prohibit the Dangerous Drugs Board (DDB) and the Philippine Drug Enforcement Agency (PDEA) from enforcing paragraphs (c), (d), (f), and (g) of Sec. 36 of RA 9165 on the ground that they areRead MoreImperialism Could Have Grown American Into A World Power1525 Words   |  7 Pagesin of The Pacific Is Our Ocean, that the Philippines is such a positive area to control for access to trade, â€Å"The Philippines give us a base at the door of all the East [markets],† but obtaining more of the Chinese market did not have a single path. Beveridge’s reasons were by using the Philippines as a stepping stone to China, America could open more markets, increasing the percent of China’s foreign commerce that America earns. Trades in the Philippines would be beneficial, but not as beneficiaryRead MoreOutline of the 1987 Constitution of the Phil ippines2635 Words   |  11 PagesOutline of the 1987 Constitution of the Philippines I. PREAMBLE A. The Constitution is ordained and promulgated by the sovereign Filipino people, with the implored aid of God. B. Purposes of creating the Constitution i. To build a just and humane society ii. To establish a government that: a) embodies our ideals and aspirations; b) promotes the common good; c) conserves and develops our patrimony; Read MoreArticle II: Declaration of Principles and State Policies16349 Words   |  66 PagesKilosbayan v. Morato = read Sec 5,12, 14, and 17 as mere â€Å"guidelines† which do not yet confer rights enforceable by courts but recognized Section 16 as aright-conferring provision because it speaks of â€Å"the right of the people† PRINCIPLES Section 1. The Philippines is a democratic and republican State. Sovereignty resides in the people and all government authority emanates from them. A state is a community of persons more or less numerous permanently occupying a definite portion of territory independent ofRead MoreU.s Foreign Policy During The Nineteenth Century1226 Words   |  5 Pagesinternationally. Throughout U.S history, business-related interests have played a repetitive role in influencing foreign policy. By the turning of the twentieth century, with the annexation of Hawaii and winning the Spanish American freeing Cuba and the Philippines from the grip of the Spanish. America, was on its way to earning a seat next to the Britain as the world s most powerful nation. Engaging in World War I with Europe and despite being on the winning side, However, still that was not enough to let

Clothing Stores E-Commerce Implementation Case Study

Clothing Stores e-commerce Introduction It is not easy developing an e-commerce business which will assess the determination and commitment of any person that has put up a business in the past. With 1000 dollars, the Clothing Store intends to build a domain and start on e-commerce. The e-commerce has only begun booming in the recent years, and has proved very successful. Among the businesses that started online is the eBay online supermarket. The most important part in starting an online business is learning the ethics involved. These include the methods used to get clients to your business and also the manner you secure their personal information. Having created a domain for the Clothing Store, which is not only an expensive process, but also time taking, selling it would be inappropriate for several reasons (Pelau, Bena, 2010). The domain name is usually tied to the business, and so selling it would be like selling out the company. The domain is also registered under the Clothing Store, and once sold, the buyer could misuse the domain, and the repercussions might fall back on the Clothing Store. The buyer should also be able to acquire his own domain, and so there would be suspicion as to why he wants to buy it. With the already set marketing for the Clothing Store, selling the company may mean losing client base. The buyer might only be interested in buying the name, and not the clients interest. This would be to my disadvantage because clients would build a negativeShow MoreRelatedBetter Implementation Of Online Tools For Dragon Star Gifts3991 Words   |  16 PagesBetter Implementation of Online Tools for Dragon Star Gifts to Improve Online Presence By Ashley Truax A Senior Project Presented in Partial Fulfillment of the Requirements for the Degree Bachelor of Science ARIZONA STATE UNIVERSITY Online Campus November 2014 ABSTRACT The goal of this project is to help Dragon Star improve its business by improving the website, online presence, and use of social media. The research conducted for this project will include factors ofRead MoreCase Study Zara Analysis Mis3171 Words   |  13 PagesDjaky Agbadou, Nathalie Garro In-Class Case Study: 1 Introduction: Background Information 1.1 Company overview The firm Zara is a Spanish clothing and accessories retailer based in Galicia, northern Spain. In 1975, founder Amancio Ortega opened the first store in La Coruna, Spain. Zara is the flagship chain store of the Inditex group (Industria de Diseno Textil), encompassing many self-designed different fashion styles from daily clothing to formal suits, evening dresses and businessRead MoreOnline Grocery Business10398 Words   |  42 PagesInternational Journal of Cases on Electronic Commerce, 1(2), 57-78, April-June 2005 57 701 E. Chocolate Avenue, Suite 200, Hershey PA 17033-1240, USA Tel: 717/533-8845; Fax 717/533-8661; URL-http://www.idea-group.com IDEA GROUP PUBLISHING 16#%%# Building an Online Grocery Business: The Case of asda.com Irene Yousept, University of Newcastle upon Tyne Business School, UK Feng Li, University of Newcastle upon Tyne Business School, UK EXECUTIVE SUMMARY This paper uses the case of ASDA.com, ASDA’sRead MoreProject Proposal for E-Commerce Site4703 Words   |  19 Pages.................................................... 5 1.7 Hypothesis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦........................................................................................6 1.8 Justification of the study......................................................................................... 7 1.9 Scope of the study ................................................................................................... 8 Chapter 2: Literature review 2.1 Introduction .........................................Read MoreIct and Ebusiness Retail Industry88499 Words   |  354 PagesICT and e-Business Impact in the Retail Industry Study report No. 04/2008 European Commission, DG Enterprise Industry e-Mail: entr-innov-ict-ebiz@ec.europa.eu, info@ebusiness-watch.org Impact Study No. 04/2008 ICT and e-Business Impact in the Retail Industry A Sectoral e-Business Watch study by empirica GmbH Final Report Version 4.0 September 2008 This report was prepared by empirica on behalf of the European Commission, Enterprise Industry Directorate General, in the contextRead MoreRetail Management30153 Words   |  121 Pageslocation, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser.[1] Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a retailer buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often called shops or stores. RetailersRead MoreCrm in Supermarkets30832 Words   |  124 PagesEB 2003-02 February 2003 FOOD INDUSTRY MANAGEMENT CORNELL U N I V E R S I T Y Customer Relationship Marketing (CRM) in the U.S. Supermarket Industry: Current Status and Prospects Gerard F. Hawkes Senior Extension Associate Food Industry Management Program Department of Applied Economics and Management College of Agriculture and Life Sciences Cornell University, Ithaca, NY 14853-7801 Teaching †¢ Research †¢ Executive Education IT IS THE POLICY OF CORNELL UNIVERSITY actively to supportRead MoreMaster Thesis Logistics Management in Retail Industry26467 Words   |  106 PagesJÃâ€"NKÃâ€"PING INTERNATIONAL BUSINESS SCHOOL JÃâ€"NKÃâ€"PING UNIVERSITY Master Thesis Logistics Management in Retail Industry A case study of 7-Eleven in Thailand Master Thesis within International Logistics and Supply Chain Management Authors: Latika Supasansanee Patthaveekarn Kasiphongphaisan Susanne Hertz Benedikte Borgstrà ¶m June 1, 2009 Tutors: Jà ¶nkà ¶ping: Acknowledgement ____________________________________________________________ _______________ There are many people involved inRead MoreRetail Management8791 Words   |  36 Pagesorganisations are to face a rapidly changing socio-economic environment and to face stiff competition due to globalisation. Many universities in India have included retail management as a subject of study in the fields of Commerce at various levels. Retail Management is universally relevant. The commerce curriculum is incomplete without a paper on retail management. Important retail management concepts have been explained in simple terms. Charts and diagrams have been given wherever necessary. Read More7-Eleven8138 Words   |  33 Pagesthat presents management frameworks, findings and recommendations. Research Summary: a summary of a research project with preliminary findings. Research Briefings: a collection of short executive summaries of key findings from research projects. Case Study: an in-depth description of a firm’s approach to an IT management issue (intended for MBA and executive education). Technical Research Report: a traditional academically rigorous research paper with detailed methodology, analysis, findings and references

How The Energy Drink Industry - 1328 Words

For any product to be successfully marketed the company must first understand the environment in which they will be marketing their product. Companies must market their products in a way that draws in consumers to purchase them. The energy drink industry was able to do this by making people feel that they need this product in order to make it through their busy schedules. They not only marketed the product to college students, young parents, busy professionals, but also to athletes. This paper will talk about how the energy drink industry was able to adapt to their environment and market their product throughout economic changes and lifestyles using core competencies. â€Å"Core competencies are the combination of pooled knowledge and technical capacities that allow a business to be competitive in the marketplace. Theoretically, a core competency should allow a company to expand into new end markets as well as provide a significant benefit to customers† (Core, 2016, p. 1). In the sales industry, products may be popular one day and lose their popularity the next. Because of this, phenomena and how things are forgotten and trends loss there appeal marketers must find new ways use their core competencies to make their products popular. It is important for these marketers to determine how to make energy drinks fashionable while competing with other vendors who are trying to distribute their own brand of energy drinks. History Red bull has been around since the early 1970Show MoreRelatedThe Energy Drink Industry Must Have A Swot Analysis934 Words   |  4 PagesThe energy drink industry must have a SWOT Analysis just like any other industry in order to assess the market before entering. The strengths in the energy drink industry are its â€Å"quick fix† for consumers; their products serve as a quick burst of energy for their target consumers of people on the go. Other strengths include the high brand awareness and relative attractiveness in the industry. Everyone knows what energy drinks are and the purpose they serve so companies in this industry do not haveRead MoreHistory Of Energy Drink Consumption On Australia1632 Words   |  7 Pages1. History of Energy Drink consumption in Australia: An energy drink is a popular non-alcoholic drink that includes caffeine and may contain other ingredients such as taurine and B vitamins, ginseng and guarana. In Australia, a 250ml can of an energy drink contains 80mg of caffeine, which is equivalent to the amount of caffeine in a 250mL cup of instant coffee. Every energy drink sold in Australia must include a list of ingredients on the can or bottle. The labels include nutritional informationRead MoreSwot Analysis Of Energy Drink Industry918 Words   |  4 PagesSWOT on Energy Drink Industry The energy drink industry is a fairly new, and very profitable industry. The industry has many strengths such as not having many large names, growing at a decent rate and not being very closely monitored by the government. However, along with the strengths, the industry does have its weakness and threats. One great threat is the drastic change that may have to occur if the government ever steps in to regulate what goes into the products. The industry also is stronglyRead MoreA Short Note On The Energy Drink Industry1337 Words   |  6 PagesThe energy drink industry is a fairly new market, with the top products being little under 30 years old. There are several strengths, weaknesses, opportunities and threats in the sector that are unique to this particular industry. Through a SWOT analysis, I will analyze this markets’ main components. The strengths of energy drinks are the specific branding, low rivalry, mainstream products, low pricing points, and powerful sponsorships. Each energy drink producer has a specific brand that they haveRead MoreThe Energy Drink Industry : Red Bull Gmbh1193 Words   |  5 Pagesowned by an Austrian drink company, Red Bull GmbH. Red Bull was founded by International Marketing Director, Dietrich Mateschitz, in the mid 1980’s, who partnered with Thai manufacturer, Chaleo Yoovidhya, who had been selling his caffeinated beverage (KratingDaeng) in Thailand since 1976. Originally selling at $2.19 per 8 ounce can, Red Bull was marketed in the United States as an alternative to soft drinks created by Pepsi and Coca-Cola. Not only did people find this drink an excellent alternativeRead MoreA Short Note On The Energy Drink Industry996 Words   |  4 Pages Energy drinks are part of the broader soft drink category, which includes carbonated beverages, fruit and vegetable juices, bottle wa ter, sports drinks, beverages concentrates, ready-to-drink tea, and ready-to-drink coffee (Fontinelle). Because there are so many companies competing for the top spot for the best energy drink, it is hard for small and new companies to compete. There are challengers amongst competitors as far as distribution, obtaining shelf space, and offering something unique fromRead MoreAlternative Beverages As A Competitive Global Market1227 Words   |  5 Pageshave evolves into what is known to most as energy drinks, sport drinks and vitamin drinks. The international market has expanded and so have the sales of these products. The market has continued to change through brands and differentiation from each other over the years. The recognition of the brands and growth are significant as demands for the alternative beverages increase. Product innovation is one of the market’s drivers of change in this industry. It is said to be one of the most importantRead MoreRed Bulls Marketing Strategies1380 Words   |  6 PagesStrengths: Red Bull’s marketing strategies focused primarily on selling their energy drinks to young consumers, and extreme sports athletes. Adolescent and young adult consumers are often risk takers and are willing to consume anything that will make them feel alive and energized. â€Å"To build brand image, Mateschitz used grassroots sales tactics that got college students and night clubbers to roll over in sweet surrender, like puppies awaiting chest rubs† (Lidz). Red Bull’s sports event marketingRead MoreCoca Cola Paper1288 Words   |  6 Pagescertain regions such as Bonaqua sparkling water for the Europe region, Georgia ready to drink coffee in Japan, and Hugo fruit and mile protein drinks in Latin America. Coca-Cola is indeed one of the world’s largest and vast developing beverage companies. In this case study analysis I will evaluate Coca-Cola industry competition, macro-environmental strategies, success factors and drivers of changes and industry dynamics. Competition Coca-Cola had over 3000 beverage products and had about 500 brandsRead MoreThe Energy Drink Industry Is A Growing Market With A Large Consumer Base936 Words   |  4 PagesStrengths: The energy drink industry is a growing market with a large consumer base with the ability to profit tremendously with a loyal customer base. Energy drinks have a marketing strategy that stresses the increase in human performance. The examination incorporates brands that are marked as either refreshments or dietary supplements which is easy to market to those who are physically active whether its exercising or engaging in sports. According to Mintel reports, the total retail sales of energy drinks

Recruitment and Selection Process free essay sample

Executive Summary In todays competitive world every company tries to get best possible candidates for the competitive advantage so, recruitment and selection of right candidates is important for all companies. It is a major function of the human resource department. For IT companies recruitment and selection is an integral part as attrition in IT companies is very high. Recruitment is the process of searching the candidates for employment and stimulating them to apply for Jobs in the organization. The basic purpose of recruitments is to create a talent pool of candidates to enable the selection of best andidates for the organization, by attracting more and more employees to apply in the organization. The project named Recruitment Life Cycle was carried out at Persistent Systems Ltd. There are two types of recruitment at Persistent, campus and lateral recruitment, campus recruitment is conducted once in a year at the respective colleges and lateral recruitments are conducted as per the requirements. We will write a custom essay sample on Recruitment and Selection Process or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For lateral recruitment recruiter needs to understand the Job description to find the right candidates for the job then recruiter needs to source the candidates from different Job portals like Monster, Naukri etc. After sourcing, candidates are screened by different interviewers at different levels. If candidate clears all the round of interviews then an offer is made to employee depending upon the grades specified by the interviewer. The recruiter also had to meet targets, i. e. he had to see to it that a certain number of candidates sourced are Joining the organization. The conclusions that can be drawn from the project are the recruiter must understand the importance of that particular Job posting to find the best fit candidates. Also the automation in recruitments is the need of an hour. The Option of employee reference must be used properly to attract the right candidates. Thus, it was a very dynamic and challenging Job that demanded tremendous efforts, persistence, professional ism, and continuous efforts on the part of the recruiter. . Overview of IT Industry The Indian information technology (IT) industry has played a major role in placing India on the international map. The industry is mainly governed by IT software and facilities for instance System Integration, Software experiments, Custom Application to NASSCOMs findings Indian IT-BPO industry expanded by 12% during the Fiscal ear 2009 and attained aggregate returns of IJS$ 71. 6 billion. Out of the derived revenue IJS$ 59. 6 billion was solely earned by the software and services division. Moreover, the industry witnessed an increase of around IJS$ 7 million in FY 2008-09 i. e. USS 47. 3 billion against USS 40. 9 billion accrued e, 2008-09 | IT Outsourcing in India As per NASSCOM, IT exports in business process outsourcing (BPO) services attained revenues of IJS$ 48 billion in FY 2008-09 and accounted for more than 77% of the entire software and services income. Over the years India has been the most avorable outsourcing hub for firm on a lookout to offshore their IT operations. The factors behind India being a preferred destination are its reasonably priced labor, favorable business ambiance and availability of expert workforce. Considering its escalating growth, IBM has plans to increase its business process outsourcing (BPO) functions in India besides employing 5,000 workforces to assist its growth. In the next few years, the industry is all set to witness some multi-million dollar agreements namely: * A 5 year agreement between HCL Technologies and News Corp for administering its information centers and IT services in I-JK. As per the industry analysts, the pact is estimated to be in the range of IJS$ 200-US$ 250 million * IJS$ 50 million agreement between HCL Technologies and Meggitt, UK-based security apparatus manufacturer, for offering engineering facilities. * Global giant Wal-Mart has short listed there Indian IT dealers namely Cognizant Technology Solutions, UST Global and Infosys Technologies for a contract worth IJS$ 600 million Indias domestic IT Market Indias domestic IT Market over the years has become one of the major driving forces of the industry. The domestic IT infrastructure is developing contexts of technology nd intensity of penetration. In the FY 2008-09, the domestic IT sector attained revenues worth IJS$ 24. 3 billion as compared to IJS$ 23. 1 billion in FY 2007-08, registering a growth of 5. 4%. Moreover, the increasing demand for IT services and goods by India Inc has strengthened the expansion of the domestic market with agreements worth rising up extraordinarily to IJS$ 100 million. By the FY 2012, the domestic sector is estimated to expand to IJS$ 1. 7 billion against the existing from US$ 1 billion.

The European Tour Operators Case Essay Sample free essay sample

The first portion of the Portfolio Assignment will include an analysis of the external environment of two big travel companies. Thomas Cook and TUI. The three theoretical accounts that will be included and discussed in the first portion of the assignment are PESTEL. Porter’s Five Forces and Industry Life Cycle. These three theoretical accounts should be done for both of the companies. For this assignment I should besides briefly discourse the overall attraction of the industries and place the chances and menaces. Background information of Thomas Cook Harmonizing to Thomas Cook’s taking web site ( ThomasCook. com ) . Thomas Cook is the 2nd largest leisure travel group in the UK with around 19. 000 employees and has a web of more than 800 high street shops and some of the world’s favourite travel trade names including Airtours. Cresta. CruiseThomasCook. Direct Holidays. Elegant Resorts. Essential Travel. flythomascook. com. Gold Medal. hotels4u. com. Neilson. Netflights. com. Pure Luxury. Sunworld Holidays Ireland. Swiss Travel Service. The Big Snow Festival. Thomas Cook. Thomas Cook Signature. Thomas Cook Tours etc. The Company’s air hose. Thomas Cook Airlines. operates a fleet of 44 aircraft and flies from legion regional airdromes to finishs worldwide. Background Information of TUI Harmonizing to TUI’s functionary web site ( TuiTravelPlc. com ) TUI Travel PLC is a FTSE 100 leisure Travel Company listed on the London Stock Exchange. TUI Travel is one of the world’s taking leisure travel companies. with over 200 sure trade names in 180 states and more than 30 million clients. TUI is a planetary concern and at the minute employs about 54. 000 people and operates in 31 cardinal beginning markets worldwide. The TUI concern is grouped into four sectors. dwelling of many of the market-leading travel trade names worldwide – Mainstream. Accommodation A ; Destinations and Specialist A ; Activity. 1a. PESTEL Analysis for Thomas Cook and TUI Political FactorsPolitical influence can impact about every industry because of the immense influence upon the ordinance of administrations which are imposed and monitored by the authorities. These include legal affairs or governments authorities ordinances under which administrations should run. As Thomas Cook and TUI are both UK based concerns. and political environment of UK is one of a most attractive and stable comparison to the other countries of universe. affairs such as war against panic and expansion of EU have had a effect on the political stableness of the governments. Great Britain governments are developing activities to do certain air power reflects its environmental effects in the effects of increasing consciousness of the environmental effects. Proposals are lifting for a gross sweetening on VAT and air power fuel on air tickets. Economic Factors Economic factors can besides impact concerns and industries. One of the most considerable effects of economic factor is buying power of possible clients. Box Holiday Companies extremely rely on buying power of its clients every bit good as the modern-day economic factors of UK that affect the Tourism industry’s offerings. However there are assorted elements which are impacting touristry industry of UK such as Great Britain economic system is easing from gradual low rising prices rate as compared to the other states in extra Great Britain unemployment is low which provide a immense figure of clients to Thomas Cook and TUI. Exchange Rates play a important function in international touristry and trade. Gallego et Al. ( 2007 ) statistically discusses the impact of exchange rate governments on touristry and concludes that more fastness in the exchange rate agreements generates a positive impact on touristry. Sing the scenario of Euro is diminishing the spread with Pound Sterling ma y impact the outward touristry from UK to other European Union Nations and this could decidedly impact the touristry agents. Social Factors There is an increasing societal tendency of utilizing cyberspace for shopping intent in Great Britain. among all ages. Harmonizing to assorted beginnings most of the UK population prefer passing their weekend and eventides by watching Television or hired pictures or listen to radio and music. instead than doing tour or avail bundle vacation offers. For their societal life. most persons consider entertaining friends and household at place instead than traveling out. A great tendency has been seen in Great Britain population sing wellness and diet issues in the modern-day old ages. This tendency contributes for the demand of more fittingness nines and organic nutrient for the persons from Great Britain alters in the construction of the population on history of the immigrants from Africa. Asia and Europe will besides impact the demand and supply of goods within the Great Britain economic system. One of a modern-day concern in society is security and safety while going is establishing th e Great Britain occupants. Lifestyle alters have besides been impacting the Great Britain travel market for a tonss of old ages. Postponing the commence of the household every bit good as raising in the figure of gaining twosomes construction are the chief tendencies lending the changing life manner. Changing manners that are unlike to calculate besides have a effect on the market. Technological FactorsThe fast increasing of the engineering use is impacting the concerns in Great Britain and full over the Earth. Customers trusting on cyberspace and on-line gross revenues are increasing twenty-four hours by twenty-four hours. Statistics show a mere 70 % of UK families had entree to internet in 2009 ( Office for NationalStatistics. 2009 ) and is increasing compared to old old ages. Alters in the engineering have changed the agency of administrations public presentation and organizational operations that are internet booking for tickets and vacations. including Thomas Cook and TUI. Furthermore. speedy changing in the technological development set uping a demand to respond fast for unlike concerns for the intent they want to keep the competitory environment by supplying the same advanced services. which their rivals are offering. Environmental Factors Air flight rationing is proposed by UK authorities as a method to cut down pollution ( Drury. 2009 ) . Government of UK is runing for greener vacation locations ( Directgov. 2009 ) . Increased emanation of CO2 is a major menace of climatic conditions in Earth and air power is a major subscriber of CO2. The authorities study goes on to depict the CO2 emanation in rail travel is merely one-third of air travel. Even air flight companies are including C footmark charges in their tickets. Harmonizing to ThomasCook. com. Thomas Cook focuses their attempts on increasing efficiency. more effectual environmental direction and the decrease of emanations from our aircraft. As reported in their Operating Review. Thomas Cook air hoses has achieved some of the highest burden factors in the industry significance that each aircraft departs with a high tenancy. On a per rider footing. Thomas Cook air hoses are already comparatively efficient. However. over the past twelvemonth. a figure of environmental and fuel salvaging enterprises have been implemented across our Group airlines. Other environmental enterprises include eco-labels being placed on every United kingdom aircraft by the embarkation doors to demo riders the impact of their flight in emanations and noise. every bit good as on-board recycling. Besides Thomas Cook UK Airlines launched a national on board recycling strategy in January 2009 where the cabin crew have to roll up any plastics. aluminum. paper and card in a separate trash bag which is so sent for recycling on landing. Both Thomas Cook and TUI are working in partnership with the Carbon Trust to place a assortment of energy efficiency undertakings and working towards going low C concerns. Legal Factors Governments recommend a broad scope of ordinances on Aviation Safety and Regulations ( Department of Travel. 2009 ) . This covers domestic. environmental. wellness and consumer issues and air power licenses. and all these come under legal factor. In recent old ages in the UK there have been many important legal alterations that have affected firms’ behavior. including Thomas Cook and TUI. The debut of age favoritism and disablement favoritism statute law. an addition in the minimal pay and greater demands for houses to recycle are illustrations of comparatively recent Torahs that affect an organisation’s actions. 1b. Porter’s 5 Forces of Thomas Cook and TUICompetitive CompetitionThere is a moderate competitory competition in the industry. High fixed cost mostly favours the officeholders. Harmonizing to Scribd. com there is a important 8 % difference in market portion between the top two market leaders ( TUI 21 % and Thomas Cook 13 % ) . These immense fluctuations of market portions of officeholders lessen the competition in the industry. Suppliers Power Scribd. com besides states that providers have high dialogue powers against the companies holding a low portion in the market. However in a market where the top 4 market leaders covering more than 50 % of market and possessing a menace of backward integrating. there will be a power balance. This implies merely a moderate bargaining power for the providers. Buyers Power There are assorted new and international bundle vacation companies that are runing in UK which are considerable rivals for Thomas Cook and TUI. therefore. the power of purchasers is increasing in a really significant mode. There is a low shift cost to purchasers with the outgrowth of cyberspace and on-line gross revenues. But the low distinction of merchandises and lesser figure of replacements bounds the bargaining power of purchasers to low ( Scribd. com ) . Menace of Substitutes Thomas Cook is confronting a serious menace of replacement. There are some other industries which can be considered as Thomas Cook’s replacement such as Hotel and going companies’ joint ventures besides a replacements menace for Thomas Cook. In other words there is a close competition of Thomas Cook with another industry on history of their several merchandises are good replacements. There is a menace of competition because the monetary values of replacements industry or services and agencies are considerable low monetary value. However there are assorted purchasers in the market who prefer individual window service therefore they use Thomas Cook or TUI. In extra a competitory scheme that differentiates TUI’s and Thomas Cook’s bundle vacation from replacement offers is cost benefit with better. effectual. efficient and friendly service with combine services in through a individual window characteristic supplying competitory advantage in some extent. Anothe r find out of the competitory force is whether it is difficult or costly for clients switching to replace. e. g. the debut of new engineering. the extensively employ of videoconferencing system. electronic mail and camera cuts down the cost of making concern in the modern-day concern sphere. Menace of Entrants Harmonizing to Scribd. com high Capital Requirement creates a high barrier of entry for fledglings. And more than 70 % of market portion is controlled by the top 10 leaders and this reduces the monetary value revenge and keeps the economic systems of scale high. Brand Recognition besides acts as a barrier to new entrants. Hence. the menace of new entrants is low. 1c. The Industry Life Cycle Harmonizing to the Navhind Times the Industry Life Cycle is an of import parametric quantity in finding the profitableness of companies in a given industry. There are four different phases of the rhythm. which are introduction phase. growing phase. adulthood phase and diminution phase. Thomas Cook and TUI are both in the adulthood phase. This is when the merchandise or service has been standardized. is widely available on the market and its distribution is good established. In the adulthood phase competition progressively takes topographic point over cost and a turning portion of the production takes topographic point in low cost locations. This is the phase where the industry will get down to see slowed growing with the rate of gross revenues growing frequently decelerating to the rate of overall economic growing. TUI Asia states that TUI operates chiefly in markets at a mature phase of development and sees its future growing coming mostly from emerging markets. which is why it is n ow concentrating on Asia and Russia. For investors. adulthood of an industry can intend comparatively stable stock investings with the possibility of income through dividends. Harmonizing to Thomas Cook’s functionary web site. Thomas Cook and Son ( company found by Thomas Cook in 1841 ) in the early 1950s began to advance ‘foreign holidays’ ( peculiarly Italy. Spain and Switzerland ) by demoing information movies at town halls throughout Britain. However they did non sell inexpensive bundle vacations. which included conveyance and adjustment. a determination dearly-won to the company. As a consequence the company went into diminution. which was later rescued by a pool of Trust House Forte. Midland Bank and the Automobile Association that bought the company from the British Government on 26 May 1972.