Clothing Stores E-Commerce Implementation Case Study

Clothing Stores e-commerce Introduction It is not easy developing an e-commerce business which will assess the determination and commitment of any person that has put up a business in the past. With 1000 dollars, the Clothing Store intends to build a domain and start on e-commerce. The e-commerce has only begun booming in the recent years, and has proved very successful. Among the businesses that started online is the eBay online supermarket. The most important part in starting an online business is learning the ethics involved. These include the methods used to get clients to your business and also the manner you secure their personal information. Having created a domain for the Clothing Store, which is not only an expensive process, but also time taking, selling it would be inappropriate for several reasons (Pelau, Bena, 2010). The domain name is usually tied to the business, and so selling it would be like selling out the company. The domain is also registered under the Clothing Store, and once sold, the buyer could misuse the domain, and the repercussions might fall back on the Clothing Store. The buyer should also be able to acquire his own domain, and so there would be suspicion as to why he wants to buy it. With the already set marketing for the Clothing Store, selling the company may mean losing client base. The buyer might only be interested in buying the name, and not the clients interest. 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How The Energy Drink Industry - 1328 Words

For any product to be successfully marketed the company must first understand the environment in which they will be marketing their product. Companies must market their products in a way that draws in consumers to purchase them. The energy drink industry was able to do this by making people feel that they need this product in order to make it through their busy schedules. They not only marketed the product to college students, young parents, busy professionals, but also to athletes. This paper will talk about how the energy drink industry was able to adapt to their environment and market their product throughout economic changes and lifestyles using core competencies. â€Å"Core competencies are the combination of pooled knowledge and technical capacities that allow a business to be competitive in the marketplace. Theoretically, a core competency should allow a company to expand into new end markets as well as provide a significant benefit to customers† (Core, 2016, p. 1). 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Recruitment and Selection Process free essay sample

Executive Summary In todays competitive world every company tries to get best possible candidates for the competitive advantage so, recruitment and selection of right candidates is important for all companies. It is a major function of the human resource department. For IT companies recruitment and selection is an integral part as attrition in IT companies is very high. Recruitment is the process of searching the candidates for employment and stimulating them to apply for Jobs in the organization. The basic purpose of recruitments is to create a talent pool of candidates to enable the selection of best andidates for the organization, by attracting more and more employees to apply in the organization. The project named Recruitment Life Cycle was carried out at Persistent Systems Ltd. There are two types of recruitment at Persistent, campus and lateral recruitment, campus recruitment is conducted once in a year at the respective colleges and lateral recruitments are conducted as per the requirements. We will write a custom essay sample on Recruitment and Selection Process or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For lateral recruitment recruiter needs to understand the Job description to find the right candidates for the job then recruiter needs to source the candidates from different Job portals like Monster, Naukri etc. After sourcing, candidates are screened by different interviewers at different levels. If candidate clears all the round of interviews then an offer is made to employee depending upon the grades specified by the interviewer. The recruiter also had to meet targets, i. e. he had to see to it that a certain number of candidates sourced are Joining the organization. The conclusions that can be drawn from the project are the recruiter must understand the importance of that particular Job posting to find the best fit candidates. Also the automation in recruitments is the need of an hour. The Option of employee reference must be used properly to attract the right candidates. Thus, it was a very dynamic and challenging Job that demanded tremendous efforts, persistence, professional ism, and continuous efforts on the part of the recruiter. . Overview of IT Industry The Indian information technology (IT) industry has played a major role in placing India on the international map. The industry is mainly governed by IT software and facilities for instance System Integration, Software experiments, Custom Application to NASSCOMs findings Indian IT-BPO industry expanded by 12% during the Fiscal ear 2009 and attained aggregate returns of IJS$ 71. 6 billion. Out of the derived revenue IJS$ 59. 6 billion was solely earned by the software and services division. Moreover, the industry witnessed an increase of around IJS$ 7 million in FY 2008-09 i. e. USS 47. 3 billion against USS 40. 9 billion accrued e, 2008-09 | IT Outsourcing in India As per NASSCOM, IT exports in business process outsourcing (BPO) services attained revenues of IJS$ 48 billion in FY 2008-09 and accounted for more than 77% of the entire software and services income. Over the years India has been the most avorable outsourcing hub for firm on a lookout to offshore their IT operations. The factors behind India being a preferred destination are its reasonably priced labor, favorable business ambiance and availability of expert workforce. Considering its escalating growth, IBM has plans to increase its business process outsourcing (BPO) functions in India besides employing 5,000 workforces to assist its growth. In the next few years, the industry is all set to witness some multi-million dollar agreements namely: * A 5 year agreement between HCL Technologies and News Corp for administering its information centers and IT services in I-JK. As per the industry analysts, the pact is estimated to be in the range of IJS$ 200-US$ 250 million * IJS$ 50 million agreement between HCL Technologies and Meggitt, UK-based security apparatus manufacturer, for offering engineering facilities. * Global giant Wal-Mart has short listed there Indian IT dealers namely Cognizant Technology Solutions, UST Global and Infosys Technologies for a contract worth IJS$ 600 million Indias domestic IT Market Indias domestic IT Market over the years has become one of the major driving forces of the industry. The domestic IT infrastructure is developing contexts of technology nd intensity of penetration. In the FY 2008-09, the domestic IT sector attained revenues worth IJS$ 24. 3 billion as compared to IJS$ 23. 1 billion in FY 2007-08, registering a growth of 5. 4%. Moreover, the increasing demand for IT services and goods by India Inc has strengthened the expansion of the domestic market with agreements worth rising up extraordinarily to IJS$ 100 million. By the FY 2012, the domestic sector is estimated to expand to IJS$ 1. 7 billion against the existing from US$ 1 billion.

The European Tour Operators Case Essay Sample free essay sample

The first portion of the Portfolio Assignment will include an analysis of the external environment of two big travel companies. Thomas Cook and TUI. The three theoretical accounts that will be included and discussed in the first portion of the assignment are PESTEL. Porter’s Five Forces and Industry Life Cycle. These three theoretical accounts should be done for both of the companies. For this assignment I should besides briefly discourse the overall attraction of the industries and place the chances and menaces. Background information of Thomas Cook Harmonizing to Thomas Cook’s taking web site ( ThomasCook. com ) . Thomas Cook is the 2nd largest leisure travel group in the UK with around 19. 000 employees and has a web of more than 800 high street shops and some of the world’s favourite travel trade names including Airtours. Cresta. CruiseThomasCook. Direct Holidays. Elegant Resorts. Essential Travel. flythomascook. com. Gold Medal. hotels4u. com. Neilson. Netflights. com. Pure Luxury. Sunworld Holidays Ireland. Swiss Travel Service. The Big Snow Festival. Thomas Cook. Thomas Cook Signature. Thomas Cook Tours etc. The Company’s air hose. Thomas Cook Airlines. operates a fleet of 44 aircraft and flies from legion regional airdromes to finishs worldwide. Background Information of TUI Harmonizing to TUI’s functionary web site ( TuiTravelPlc. com ) TUI Travel PLC is a FTSE 100 leisure Travel Company listed on the London Stock Exchange. TUI Travel is one of the world’s taking leisure travel companies. with over 200 sure trade names in 180 states and more than 30 million clients. TUI is a planetary concern and at the minute employs about 54. 000 people and operates in 31 cardinal beginning markets worldwide. The TUI concern is grouped into four sectors. dwelling of many of the market-leading travel trade names worldwide – Mainstream. Accommodation A ; Destinations and Specialist A ; Activity. 1a. PESTEL Analysis for Thomas Cook and TUI Political FactorsPolitical influence can impact about every industry because of the immense influence upon the ordinance of administrations which are imposed and monitored by the authorities. These include legal affairs or governments authorities ordinances under which administrations should run. As Thomas Cook and TUI are both UK based concerns. and political environment of UK is one of a most attractive and stable comparison to the other countries of universe. affairs such as war against panic and expansion of EU have had a effect on the political stableness of the governments. Great Britain governments are developing activities to do certain air power reflects its environmental effects in the effects of increasing consciousness of the environmental effects. Proposals are lifting for a gross sweetening on VAT and air power fuel on air tickets. Economic Factors Economic factors can besides impact concerns and industries. One of the most considerable effects of economic factor is buying power of possible clients. Box Holiday Companies extremely rely on buying power of its clients every bit good as the modern-day economic factors of UK that affect the Tourism industry’s offerings. However there are assorted elements which are impacting touristry industry of UK such as Great Britain economic system is easing from gradual low rising prices rate as compared to the other states in extra Great Britain unemployment is low which provide a immense figure of clients to Thomas Cook and TUI. Exchange Rates play a important function in international touristry and trade. Gallego et Al. ( 2007 ) statistically discusses the impact of exchange rate governments on touristry and concludes that more fastness in the exchange rate agreements generates a positive impact on touristry. Sing the scenario of Euro is diminishing the spread with Pound Sterling ma y impact the outward touristry from UK to other European Union Nations and this could decidedly impact the touristry agents. Social Factors There is an increasing societal tendency of utilizing cyberspace for shopping intent in Great Britain. among all ages. Harmonizing to assorted beginnings most of the UK population prefer passing their weekend and eventides by watching Television or hired pictures or listen to radio and music. instead than doing tour or avail bundle vacation offers. For their societal life. most persons consider entertaining friends and household at place instead than traveling out. A great tendency has been seen in Great Britain population sing wellness and diet issues in the modern-day old ages. This tendency contributes for the demand of more fittingness nines and organic nutrient for the persons from Great Britain alters in the construction of the population on history of the immigrants from Africa. Asia and Europe will besides impact the demand and supply of goods within the Great Britain economic system. One of a modern-day concern in society is security and safety while going is establishing th e Great Britain occupants. Lifestyle alters have besides been impacting the Great Britain travel market for a tonss of old ages. Postponing the commence of the household every bit good as raising in the figure of gaining twosomes construction are the chief tendencies lending the changing life manner. Changing manners that are unlike to calculate besides have a effect on the market. Technological FactorsThe fast increasing of the engineering use is impacting the concerns in Great Britain and full over the Earth. Customers trusting on cyberspace and on-line gross revenues are increasing twenty-four hours by twenty-four hours. Statistics show a mere 70 % of UK families had entree to internet in 2009 ( Office for NationalStatistics. 2009 ) and is increasing compared to old old ages. Alters in the engineering have changed the agency of administrations public presentation and organizational operations that are internet booking for tickets and vacations. including Thomas Cook and TUI. Furthermore. speedy changing in the technological development set uping a demand to respond fast for unlike concerns for the intent they want to keep the competitory environment by supplying the same advanced services. which their rivals are offering. Environmental Factors Air flight rationing is proposed by UK authorities as a method to cut down pollution ( Drury. 2009 ) . Government of UK is runing for greener vacation locations ( Directgov. 2009 ) . Increased emanation of CO2 is a major menace of climatic conditions in Earth and air power is a major subscriber of CO2. The authorities study goes on to depict the CO2 emanation in rail travel is merely one-third of air travel. Even air flight companies are including C footmark charges in their tickets. Harmonizing to ThomasCook. com. Thomas Cook focuses their attempts on increasing efficiency. more effectual environmental direction and the decrease of emanations from our aircraft. As reported in their Operating Review. Thomas Cook air hoses has achieved some of the highest burden factors in the industry significance that each aircraft departs with a high tenancy. On a per rider footing. Thomas Cook air hoses are already comparatively efficient. However. over the past twelvemonth. a figure of environmental and fuel salvaging enterprises have been implemented across our Group airlines. Other environmental enterprises include eco-labels being placed on every United kingdom aircraft by the embarkation doors to demo riders the impact of their flight in emanations and noise. every bit good as on-board recycling. Besides Thomas Cook UK Airlines launched a national on board recycling strategy in January 2009 where the cabin crew have to roll up any plastics. aluminum. paper and card in a separate trash bag which is so sent for recycling on landing. Both Thomas Cook and TUI are working in partnership with the Carbon Trust to place a assortment of energy efficiency undertakings and working towards going low C concerns. Legal Factors Governments recommend a broad scope of ordinances on Aviation Safety and Regulations ( Department of Travel. 2009 ) . This covers domestic. environmental. wellness and consumer issues and air power licenses. and all these come under legal factor. In recent old ages in the UK there have been many important legal alterations that have affected firms’ behavior. including Thomas Cook and TUI. The debut of age favoritism and disablement favoritism statute law. an addition in the minimal pay and greater demands for houses to recycle are illustrations of comparatively recent Torahs that affect an organisation’s actions. 1b. Porter’s 5 Forces of Thomas Cook and TUICompetitive CompetitionThere is a moderate competitory competition in the industry. High fixed cost mostly favours the officeholders. Harmonizing to Scribd. com there is a important 8 % difference in market portion between the top two market leaders ( TUI 21 % and Thomas Cook 13 % ) . These immense fluctuations of market portions of officeholders lessen the competition in the industry. Suppliers Power Scribd. com besides states that providers have high dialogue powers against the companies holding a low portion in the market. However in a market where the top 4 market leaders covering more than 50 % of market and possessing a menace of backward integrating. there will be a power balance. This implies merely a moderate bargaining power for the providers. Buyers Power There are assorted new and international bundle vacation companies that are runing in UK which are considerable rivals for Thomas Cook and TUI. therefore. the power of purchasers is increasing in a really significant mode. There is a low shift cost to purchasers with the outgrowth of cyberspace and on-line gross revenues. But the low distinction of merchandises and lesser figure of replacements bounds the bargaining power of purchasers to low ( Scribd. com ) . Menace of Substitutes Thomas Cook is confronting a serious menace of replacement. There are some other industries which can be considered as Thomas Cook’s replacement such as Hotel and going companies’ joint ventures besides a replacements menace for Thomas Cook. In other words there is a close competition of Thomas Cook with another industry on history of their several merchandises are good replacements. There is a menace of competition because the monetary values of replacements industry or services and agencies are considerable low monetary value. However there are assorted purchasers in the market who prefer individual window service therefore they use Thomas Cook or TUI. In extra a competitory scheme that differentiates TUI’s and Thomas Cook’s bundle vacation from replacement offers is cost benefit with better. effectual. efficient and friendly service with combine services in through a individual window characteristic supplying competitory advantage in some extent. Anothe r find out of the competitory force is whether it is difficult or costly for clients switching to replace. e. g. the debut of new engineering. the extensively employ of videoconferencing system. electronic mail and camera cuts down the cost of making concern in the modern-day concern sphere. Menace of Entrants Harmonizing to Scribd. com high Capital Requirement creates a high barrier of entry for fledglings. And more than 70 % of market portion is controlled by the top 10 leaders and this reduces the monetary value revenge and keeps the economic systems of scale high. Brand Recognition besides acts as a barrier to new entrants. Hence. the menace of new entrants is low. 1c. The Industry Life Cycle Harmonizing to the Navhind Times the Industry Life Cycle is an of import parametric quantity in finding the profitableness of companies in a given industry. There are four different phases of the rhythm. which are introduction phase. growing phase. adulthood phase and diminution phase. Thomas Cook and TUI are both in the adulthood phase. This is when the merchandise or service has been standardized. is widely available on the market and its distribution is good established. In the adulthood phase competition progressively takes topographic point over cost and a turning portion of the production takes topographic point in low cost locations. This is the phase where the industry will get down to see slowed growing with the rate of gross revenues growing frequently decelerating to the rate of overall economic growing. TUI Asia states that TUI operates chiefly in markets at a mature phase of development and sees its future growing coming mostly from emerging markets. which is why it is n ow concentrating on Asia and Russia. For investors. adulthood of an industry can intend comparatively stable stock investings with the possibility of income through dividends. Harmonizing to Thomas Cook’s functionary web site. Thomas Cook and Son ( company found by Thomas Cook in 1841 ) in the early 1950s began to advance ‘foreign holidays’ ( peculiarly Italy. Spain and Switzerland ) by demoing information movies at town halls throughout Britain. However they did non sell inexpensive bundle vacations. which included conveyance and adjustment. a determination dearly-won to the company. As a consequence the company went into diminution. which was later rescued by a pool of Trust House Forte. Midland Bank and the Automobile Association that bought the company from the British Government on 26 May 1972.

Michael Faraday Essays - Fellows Of The Royal Society,

Michael Faraday It is not my intention to lay before you a life of Faraday in the ordinary accepting of the term. The duty I have to perform is to give you some notion of what he has done in the world; dwelling incidentally on the spirit in which his work was executed, and introducing such personal traits as may be necessary to the completion of your picture of the philosopher, though by no means adequate to give you a complete idea of the man. Michael Faraday was born at Newington Butts, on September 22, 1791, and he died at Hampton Court, on August 25, 1867. When thirteen years old, that is to say in 1804, Faraday was apprenticed to a bookseller and bookbinder where he spent eight years of his life, after which he worked as a journeyman elsewhere. Faraday's first contact with the Royal Institution was that he was introduced by one of the members to Sir Humphry Davy's last lectures, that he took notes of those lectures; wrote them fairly out, and sent them to Davy, entreating him at the same time to enable him to quit trade, and to pursue science, which he loved. Davy was helpful to Faraday, and this should never be forgotten. He at once wrote to Faraday, and afterwards, when an opportunity occurred, made him his assistant. In Rome he made rapid progress in chemistry, and after a time was entrusted with easy analyses by Davy. In those days the Royal Institution published 'The Quarterly Journal of Science,' the precursor of 'Proceedings.' Faraday's first contribution to science appeared in that journal in 1816. It was an analysis of some caustic lime from Tuscany, which had been sent to Davy by the Duchess of Montrose. Between this period and 1818 various notes and short papers were published by Faraday. In 1818 he experimented upon 'Sounding Flames.' From time to time between 1818 and 1820 Faraday published scientific notes and notices of minor weight. At this time he was acquiring, not producing; working hard for his master and storing and strengthening his own mind. He assisted Mr. Brande in his lectures, and so quietly, skillfully, and modestly was his work done, that Mr. Brande's vocation at the time was pronounced 'lecturing on velvet.' In 1820 Faraday published a chemical paper 'on two new compounds of chlorine and carbon, and on a new compound of iodine, carbon, and hydrogen.' This paper was read before the Royal Society on December 21, 1820, and it was the first of his that was honored with a place in the 'Philosophical Transactions.' On June 12, 1821, he married, and obtained leave to bring his young wife into his rooms at the Royal Institution. There for forty-six years they lived together, occupying the suite of apartments which had been previously in the successive occupancy of Young, Davy, and Brande. At the time of her marriage Mrs. Faraday was twenty-one years of age, he being nearly thirty. Oersted, in 1820, discovered the action of a voltaic current on a magnetic needle; and immediately afterwards the splendid intellect of Ampere succeeded in showing that every magnetic phenomenon then known might be reduced to the mutual action of electric currents. This attracted Faraday's attention to the subject. He read much about it; and in the months of July, August, and September he wrote a 'history of the progress of electromagnetism,' which he published in Thomson's 'Annals of Philosophy.' Soon afterwards he took up the subject of 'Magnetic Rotations,' and on the morning of Christmas-day, 1821, he called his wife to witness, for the first time, the revolution of a magnetic needle round an electric current. Incidental to the 'historic sketch,' he repeated almost all the experiments there referred to; and these, added to his own subsequent work, made him practical master of all that was then known regarding the voltaic current. In 1821, he also touched upon a subject which subs equently received his closer attention--the vaporization of mercury at common temperatures; and immediately afterwards conducted experiments on the alloys of steel. He was accustomed in after years to present to his friends razors formed from one of the alloys then discovered. During Faraday's hours of liberty from other

A Dramatistic Analysis of the Sandy Hook Shootings

A Dramatistic Analysis of the Sandy Hook Shootings Identification of the Problem Background On the morning of December 14, 2012, a mentally disturbed youth named Adam Lanza gained access to Sandy Hook Elementary School and killed 26 individuals using a Bushmaster rifle, before taking his own life with a single shot from a Glock handgun (Barron, 2012; Chaney Robertson, 2013; Semeiks, 2013).Advertising We will write a custom case study sample on A Dramatistic Analysis of the Sandy Hook Shootings specifically for you for only $16.05 $11/page Learn More Although the unprecedented shootings took 11 minutes to complete, they attracted widespread condemnation as various media outlets published as much information as possible, some even without following the protocols for accurate reporting. For example, some reputable media outlets such as CBS and Fox News wrongly reported that the killer’s mother worked at the school’s kindergarten and that she was killed as she taught the children (Folkenflik, 2012 ). However, school administrators later clarified that Lanza’s mother was not an employee of the school and had been killed at her home. The proposed project uses Kenneth Burke’s theory of dramastitic pentad to undertake an analysis of the Sandy Hook shootings with the view to illuminating the local and national media coverage of the massacre. Rationale The proposed project is embedded in the justification that whatever is published by mainstream media outlets heavily influences how Americans perceive events, policies, individuals and groups, and that there is an urgent need to analyze how these media outlets primarily exhibited the diverse groups of individuals in the tragedy as well as the various policies that allowed the shooter to have access to guns. Lastly, it is felt that understanding how an individual with a mental condition was allowed to purchase guns is critical to understanding how blame shifted from particular social systems to the shooter as a single en tity. Value of Project The proposed project has immense contribution to the existing literature, particularly in distilling the knowledge on media reporting of shooting incidents, American gun rights, and employment of mental illness to explain national tragedies.Advertising Looking for case study on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Burke provides useful insights in his dramastitic pentad criticism model, where he focuses on â€Å"a flawed individual and an imperfect society as rhetoric dominated by scene-agent ratio† (Zafis, 2013, p. 5). Drawing from this elaboration, the Sandy Hook massacre can be explained within the realms of gun control supporters assuming that the American society (scene) permits individuals (agents) to arm themselves with dangerous weapons, hence making shooting incidents to be perceived within the context of imperfect systems or a deficient gun rights scene (Rosen berg, 2014). Conversely, gun rights advocates employ the mental illness frame to insinuate that an imperfect society allows mentally flawed agents to slip through a damaged mental health system and have access to guns, leading to incidences such as Sandy Hook (Chaney Robertson, 2013). Statement of Problem Available scholarship demonstrates that â€Å"recent mass shootings by persons seemingly afflicted with serious mental illness (SMI) have received extensive news media coverage and prompted national dialogue about the causes of, and policy responses to, mass shootings† (McGinty, Webster, Jarlenski, Barry, 2014, p. 406). But while such news media framing of serious mental illness as a cause of Sandy Hook shootings may influence public attitudes about individuals with mental illness and support for gun violence prevention proposals, questions proliferate about the role of the media in dealing with gun rights, flawed agents, and the various policies that seem to place weapons at the hands of the mentally ill (Rosenberg, 2014). The proposed project aims to fill these gaps in the literature. Purpose of Project and Key Research Questions The purpose of the proposed project is to use Burke’s theory of dramastitic pentad to explore the rhetoric surrounding Sandy Hook’s shootings as reported in the media. The proposed research questions are as follows:Advertising We will write a custom case study sample on A Dramatistic Analysis of the Sandy Hook Shootings specifically for you for only $16.05 $11/page Learn More RQ1: With reference to Sandy Hook shootings, how does the media reports the shift in focus from a gun rights scene to a flawed agent? RQ2: Does the media use mental illness as a scapegoat for why national tragedies occur? These research questions will be addressed by analyzing primary literature on mental health issues and gun crimes in America as well as secondary literature (newspapers) on Sandy Hook’s incidence and how it was reported. Method Research Design The proposed project will use the dramastitic pentad form of criticism as the method of exploration. Originating from philosopher, critical theorist and rhetorician Kenneth Burke (1897-1993), the pentad operates â€Å"grammatically as a means of articulating the relationships among ideas [and] how words about motives fit together to explain human action† (Blakeslay, 2001, p. 8). Burke developed the five key terms to dramatism (act, scene, agent, agency, purpose) and argued that these terms not only generate the principle of our investigation, but also determine what person or kind of person (agent) performs the act and what means or instruments are used (agency) to perform the act. Additionally, Burke, comprehensively cited in Blakeslay (2001), argues that â€Å"any complete statement about motives will offer some kind of answers to these five questions: what was done (act), when or where it was done (scene), who did it (agent), how he did it (agency), and why (purpose)† (p. 24).Advertising Looking for case study on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More In the context of the proposed project, the media may incessantly disagree about the purposes behind the frequent shootings in the United States, why individuals choose to perpetuate shootings in a particular place (scene), as well as the character of individuals who perpetuate the shootings (agents). Owing to the fact that the pentad is perceived as a strategic technique for analyzing discourse by focusing on how it attributes motivation to human action, it is evidently clear that both simple and complex statements about why individuals engage in certain things are potential material for dramatistic analysis (Blakeslay, 2001). As such, the pentad can be used as a form of rhetorical analysis or as a method that can be employed by readers to identify the rhetorical nature of any text that explains or represents human motivation, implying that the method can be used to dramastitically analyze how media outlets in the United States reported the Sandy Hook’s shootings as well as the repercussions of their reporting on different groups of individuals and social systems. In undertaking a dramastitic analysis of the Sandy Hook shootings, the proposed project will use Burke’s pentadic concepts of agent (names what person or kind of person who performed the act) as well as scene (the background of the act or the situation in which it occurred). As demonstrated by Demikiw (2010), Burke’s model not only allows a critic to achieve multiple perspectives or perceptions on the same scenario by attributing diverse terms of the pentad to the same components of the situation under investigation, but also provides users with a means for understanding motives, attitudes and perspectives by undertaking an analysis of language use. Understandably, therefore, Burke’s theory of dramastitic pentad can be applied in efforts aimed at not only analyzing how the media reports shift in focus from a gun rights scene to a flawed agent in the Sandy Hook shootings, but also understanding why the media employs mental illness to explain the occurrence of national tragedies in America. Materials The proposed project will employ online newspapers and articles as the basis for data collection, in large part due to the fact that the researcher is interested in dramatistically analyzing how local and national media outlets covered the Sandy Hook shootings. It is the information contained in the online newspapers and articles that will be analyzed using Burke’s theory of dramatistic pentad to provide responses to the stated research questions. Primary resources such as peer-reviewed research articles will also be used to provide an evidence base on mental health and gun crimes in America, American gun laws, as well as media reporting of violent crimes in America. Some of the advantages of using secondary sources (online newspapers) include ease of use, low cost of acquisition, capacity to clarify research question(s), as well as capability to p rovide responses to the stated research questions. Conversely, some of the advantages of using primary sources (e.g., peer-reviewed articles) include capacity to develop critical thinking skills as well as propensity to construct knowledge (Scheuler, 2014). Secondary sources (newspapers) need to be carefully selected, as available literature demonstrates that â€Å"not all information obtained from secondary sources is equally reliable or valid† (Stewart Kamins, 1993, p. 17). This predisposition is also applicable in the collection of primary sources (peer-reviewed articles), thus the need to exercise caution. Drawing from this elaboration, the following procedure will be used for gathering materials: â€Å"(1) what was the purpose of the study? (2) Who collected the information? (3) What information was actually collected? (4) When was the information collected? (5) How was the information obtained? (6) How consistent is the information with other sources?† (Stewart Kamins, 1993, p. 17). In sampling, the researcher is of the opinion that representativeness of the artifact set (online newspapers and articles) will be balanced with considerations for the attainment of homogeneity for the sampled artifacts not only to facilitate replication of results, but also to enhance credibility as well as validity. Discussion and Conclusion Anticipated Findings The first research question relates to how the media reports the shift in focus from a gun rights scene to a flawed agent within the context of Sandy Hook shootings. Available scholarship is consistent that mass shootings can enhance mental health stigma, entrench stereotypes that individuals with mental conditions are violent, and influence public policy (Rosenberg, 2014), that gun violence perpetuated by mentally unstable individuals has been and continues to be a serious public health concern in American schools and communities (Ruggles Rajan, 2014), and that many gun violence prevention groups h ave underscored the relationship between mental illness and aggression and called for policies to prevent individuals with mental illness from having guns (McGinty et al., 2014). Using the agent (Adam Lanza) and scene (American society) continuum of Burke’s theory of dramastitic pentad, it is anticipated that the ratios between the two elements will lean more toward the exploration of the flawed agent in newspapers and other media outlets. The application of these ratios to any rhetorical scenario permits the rhetorician (in this case, the researcher) to constrict an analysis from a bigger picture to a more defined one (Blakeslay, 2001; Demikiw, 2010), implying that the researcher will have the capacity to come up with responses as to how the American media has shifted attention to the flawed agent and failed to account or advocate for the gun rights scene even after repeated gun-related massacres. The second research question relates to why the American media uses mental ill ness as a scapegoat for the routine occurrence of national tragedies. Again, research is consistent that the rhetoric about the relationship between poor mental health and controlling access to firearms in the American society appears to be most predominant in the wake of mass shootings (Ruggles Rajan, 2014), that mass shootings often lead to widespread public anger, renewed debate on gun control as well as implementation of several mental health policies at the state and federal level (Rosenberg, 2014), and that many gun policy proposals across the United States are based on the common conjecture that mental illness is an important cause of violence (Chaney Robertson, 2013; McGinty et al., 2014). Using Burke’s theory of dramastitic pentad as the basis for analysis and following the stream of research indicated above, the anticipated findings are likely to reinforce the assertion that the American media indeed uses flawed agents (individuals with mental illness) to form the basis for justifying the constant occurrence of national tragedies such as the one that happened at Sandy Hook Elementary School. Such a finding will be instrumental in assisting the researcher to look for gaps in the various gun laws and policies which undoubtedly allow flawed agents to gain access to automatic weapons. Additionally, the analysis and findings will assist the researcher to delineate the reasons as to why American media is increasingly shifting blame from the failure of specific social systems to the debilitating mental effects of the shooter as a single entity. Limitations The expected results are likely to be limited by (1) complexity of analysis using Burke’s theory of dramatistic pentad as the two components (agent and scene) may overlap or be applied to another part, (2) difficulties in generalizing findings due to lack of scientific rigor, (3) potential for the researcher to fail to exercise objectivity in examining various discourses with the view to u nderstanding how they function to influence an audience, and (4) difficulties in establishing the correct ratios within the context of the relationships formed between the components of the pentad (Blakeslay, 2009; Smith, 2009). Overall, the anticipated conclusions of the proposed project will not be lacking as the researcher will take all the necessary steps to ensure reliability and validity of findings. Such steps include (1) familiarization with the Burke’s theory of dramastitic pentad, (2) reference to other research studies that use similar methodology and approach, (3) ensuring representativeness of the artifact set, and (4) ensuring adequate knowledge of, and familiarity with, Burke’s dramatistic tools and cluster analysis techniques. It is the conviction of the researcher that the conclusions of the proposed project will provide important insights on how local and national newspapers and media outlets cover shooting incidents and if such coverage is to blame f or reinforcing the flawed agent perspective at the expense of restructuring gun laws to ensure that individuals with mental illness do not have access to weapons. Using the contextual framework of the Sandy Hook shootings, it is also the conviction of the researcher that the conclusions of this project will provide important insights on whether the American media use the mental illness concept to hide the realities on why national tragedies keep on occurring. The findings of this study will go a long way in informing policy directions on mental health issues, American gun laws, mass school shootings, as well as media reporting of violent crimes in the United States. References Barron, J. (2012, December 14). Nation reels after gunman massacres 20 children at school in Connecticut. New York Times. Retrieved from nytimes.com/2012/12/15/nyregion/shooting-reported-at-connecticut-elementary-school.html?_r=0 Blakeslay, D. (2001). The elements of dramatism. Harlow: Longman. Chaney, C., Ro bertson, R.V. (2013). Media reporting of the Sandy Hook elementary school angels. Journal of Pan African Studies, 5(6), 74-114. Demikiw, J.J. (2010). Taking rhetoric to work: A dramatistic analysis of organizational leadership in the office (Master’s thesis, University of Saskatchewan, Saskatoon). Retrieved from http://ecommons.usask.ca/bitstream/handle/10388/etd-12052010-122034/Demkiw_Julian_MA_thesis_December_2010.pdf Folkenflik, D. (2012). Coverage rapid, and often wrong, in tragedy’s early hours. Retrieved from npr.org/2012/12/18/167466320/coverage-rapid-and-often-wrong-in-tragedys-early-hours McGinty, E.E., Webster, D.W., Jarlenski, M., Barry, C.L. (2014). News media framing of serious mental illness and gun violence in the United States, 1997-2012. American Journal of Public Health, 104(3), 406-413. Rosenberg, J. (2014). Mass shootings and mental health policy. Journal of Sociology Social Welfare, 41(1), 107-121. Ruggles, K.V., Rajan, S. (2014). Gun possession among American youth: A Discovery-based approach to understand gun violence. PLoS ONE, 9(11), 1-12. Scheuler, S. (2014). Primary and secondary sources in history: A primer for undergraduates, challenges for librarians. Reference Librarian, 55(2), 163-167. Semeiks, J.G. (2013). We the paper confront Sandy Hook. Confrontation, 113, 11-17. Smith, C.R. (2009). Rhetoric and human consciousness: A history (3rd ed.). Long Grove, IL: Waveland Press. Stewart, D.W., Kamins, M.A. (1993). Evaluating secondary sources. In D.W. Stewart M.A. Kamins (Eds.), Secondary research (pp. 17-33). Thousand Oaks, CA: Sage Publications Ltd. Zafis, N.S. (2013). The deadliest school shooting in American History: A dramatistic analysis of the Virginia Tech massacre. Retrieved from http://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1138context=comssp

Supply and Demand Essay Example | Topics and Well Written Essays - 1000 words

Supply and Demand - Essay Example The discussion then shifts to US perspective where in the price of the oil is determined to a great extent by the Americans. Nearly 25% of the world oil supplies are consumed by USA. The article concludes by stating that the price of the crude oil may go up to $200 per barrel in the coming years. The demand in the output markets are determined by the households from the above diagram. A household's decision about what quantity of a particular product depends upon the following factors and all the factors are getting affected due to the price hike. Other products include substitutes (Solar power, Electric Battery, Wind power etc.) and complementary goods (Cars and Automobiles etc.). Due to this price rise, the prices of these substitutes and complementary goods will remain affected. Substitutes, a favourable condition exists and for complementary goods, the condition worsens. As per this graph, the pricing of oil is having an impact on producers and consumers. The producers/suppliers price the oil as per the law of supply in early 2000's where the oil market was a buyers market. The basis of pricing was cost of production of the least efficient marginal supplier. As per this graph, the pricing of oil is having an impact on producers and consumers in the perspective of price hike. ... It is the amount left after a household sells off all its possessions and pays off all its debts. 4. The Prices of other products available in the market Other products include substitutes (Solar power, Electric Battery, Wind power etc.) and complementary goods (Cars and Automobiles etc.). Due to this price rise, the prices of these substitutes and complementary goods will remain affected. Substitutes, a favourable condition exists and for complementary goods, the condition worsens. 5. The households' tastes and preferences will change. 6. The household's expectations about future income, wealth and prices also will change. Ultimately, the law of demand - "As price rises, quantity demanded decreases and vice versa" will play a crucial role in decision making by the household's. Graphical Analysis World Price 80 10 Quantity (Barrels) Oil Pricing before Price hike As per this graph, the pricing of oil is having an impact on producers and consumers. The producers/suppliers price the oil as per the law of supply in early 2000's where the oil market was a buyers market. The basis of pricing was cost of production of the least efficient marginal supplier. World Price 100 15 Quantity (Barrels) Oil Pricing after Price hike As per this graph, the pricing of oil is having an impact on producers and consumers in the perspective of price hike. The producers/suppliers price the oil on three major components where the oil market is now a sellers market. The basis of pricing is based on three